Commercial Photography Project - Euphoria

Project Brief: Photographing Celebrity and Michelin-Starred Chefs for Euphoria, Greenville

Objective: To create visually stunning and on-trend imagery of Celebrity and Michelin Starred Chefs for Euphoria, Greenville's upcoming food festival.

Scope of Work:

  • Choose which Celebrity and Michelin Starred Chefs who are scheduled to participate in the festival to photograph.

  • Coordinate and schedule photoshoots with selected chefs

  • Capture high-quality images of the chefs in their natural element, showcasing their culinary skills and personalities

  • Edit and retouch final images to ensure they meet the client's standards

Deliverables:

  • A minimum of 10 final, high-resolution images of each chef

  • A project recap with a selection of images to showcase the final results

Timeline:

  • Research and schedule: 1 week

  • Photoshoots: 2 Days

  • Image editing and retouching: 2 Days

  • Final delivery: 1 week

Key success factors:

  • The ability to capture visually stunning and on-trend imagery that showcases the chefs' culinary skills and personalities

  • Meeting the client's expectations and deliverables within the given timeline.

Project Recap:

The Euphoria, Greenville project was a resounding success. We were able to research and schedule photoshoots with some of the most renowned chefs in the industry, including Michelin Starred chefs and celebrity chefs. The photoshoots were conducted in the chefs' natural elements, capturing their culinary skills and personalities in a visually stunning and on-trend manner.

The final images were edited and retouched to meet the client's standards, and a minimum of 10 high-resolution images of each chef were delivered. The project was completed within the given timeline, and the client was extremely pleased with the final results. The project was an excellent opportunity to showcase our ability to create visually striking and on-trend imagery that effectively communicates our client's message.


Michelin-Starred Chef Daniel Boulud

A Renowned Master of French Cuisine

Daniel Boloud 

He is a renowned chef, restaurateur, and culinary expert. With over a decade of experience in the culinary industry, he has built a reputation for his innovative and contemporary cooking style. He is the recipient of multiple culinary awards, including three Michelin stars and a James Beard award, and has been recognized as one of the world's top chefs. He is also the founder and owner of several successful restaurants worldwide and is known for his dedication to using local and sustainable ingredients. He has published several cookbooks and is considered a leading authority in the culinary world. He is a regular guest on food and cooking shows and is a sought-after speaker and consultant.


Celebrity Chef Tyler Florence

A Successful and Accomplished Career in the Culinary World. Wayfare Tavern, San Francisco

Celebrity Chef Tyler Florence 

He has had a successful and accomplished career in the culinary world. He has opened several successful restaurants, including Wayfare Tavern in San Francisco. He has also hosted several popular shows on the Food Network, including "Food 911," "Tyler's Ultimate," "The Great Food Truck Race," and others. In addition, he has appeared as a guest on numerous other shows and has been a regular contributor to various publications. He has also written several cookbooks, including "Tyler Florence's Real Kitchen," "Eat This Book," and "Tyler Florence Fresh." Furthermore, he has been a regular judge on the cooking competition show "MasterChef," collaborated with different brands and companies for product development and endorsement, and received several awards, including the prestigious James Beard award for his cookbook "Tyler Florence's Real Kitchen." He is considered a respected figure in the culinary world, known for his passion for food, dedication to quality and innovation, and ability to make it accessible to the masses.


Emma Bengtsson; Rising to the Top

A Journey as the First Swedish Chef to Receive Two Michelin Stars and a James Beard Award Nominee

Emma Bengtsson

A Swedish-born chef, and restaurateur has established a notable reputation in the culinary industry. She currently holds the position of Executive Chef at Aquavit, a two-Michelin-starred restaurant in New York City. This achievement made her the first Swedish chef to receive two Michelin stars and the second female chef in the United States to do so. Bengtsson's success has been consistently recognized, as Aquavit has retained its two Michelin stars every year since. In addition, she received her first of three consecutive James Beard Award nominations for Best Chef in New York City and State. The same year, Bengtsson was named "Best Lady Chef" at the Best Chef Awards in Milan.


Mastering the Art of Fusion: Yoonjung Oh, Executive Pastry Chef of Jungsik

Bringing a unique blend of Korean and French pastry techniques to Michelin-starred restaurant in New York City, Chef Oh is known for her creativity and skill in using traditional Korean ingredients in modern and visually stunning desserts.

Yoonjung Oh 

She is the Executive Pastry Chef at Jungsik, a Michelin-starred Korean restaurant in New York City. With a background in Korean and French pastry techniques, she brings a unique blend of flavors and styles to her desserts. Chef Oh has trained at prestigious culinary schools and hotels. She moved to the United States from South Korea to further develop her craft. She is known for her creativity and skill in using traditional Korean ingredients in modern and visually stunning desserts. Chef Oh has received accolades such as the StarChefs Rising Star Pastry Chef Award.

 

Chef Minh Phan - Phenakite Restaurant, LA's destination for innovative Vietnamese cuisine

Chef Phan's unique blend of flavors, fresh local ingredients and modern twist on traditional dishes earns accolades and James Beard semi-finalist nod

Chef Minh Phan 

She is the mastermind behind Phenakite, a critically acclaimed restaurant in Los Angeles, CA. Chef Phan's unique blend of flavors and techniques draws inspiration from her heritage and background, focusing on showcasing the vibrant flavors of Vietnam. She honed her skills in various kitchens in Los Angeles before opening her own restaurant, Phenakite, quickly establishing itself as a destination for innovative and delicious food. Chef Phan is known for using fresh, local ingredients and her ability to elevate traditional Vietnamese dishes with a modern twist. Her dishes are visually stunning and delicious and have earned her accolades, such as being named a semi-finalist for the James Beard Award for Best Chef: West. With her unique perspective and dedication to quality, Chef Phan continues pushing traditional Vietnamese cuisine boundaries and is considered a rising star in the culinary world.

Rising Star Chef Minh Phan: Elevating Vietnamese Cuisine at Critically Acclaimed Phenakite Restaurant in Los Angeles


Chef Ryan Ratino: A Rising Star in the Culinary World

Known for his Michelin-starred restaurants Bresca and Jônt in Washington D.C, Chef Ratino combines French and Mediterranean cuisine, seasonal ingredients, and a contemporary flair to create visually stunning and delicious dishes. His dedication to sustainability and sourcing local ingredients has earned him recognition including a James Beard Foundation Leadership award finalist nomination.

Chef Ryan Ratino 

He is a rising star in the culinary world, known for his Michelin-starred restaurants Bresca and Jônt in Washington, D.C. He earned his first Michelin star for Bresca in 2020, making him one of the youngest chefs to receive this prestigious honor in the United States.

His background heavily influences Ratino's cooking style in French and Mediterranean cuisine, and he is known for his use of seasonal ingredients and innovative presentations. He combines classic techniques with a contemporary flair to create visually stunning and delicious dishes. His menu at Bresca changes daily based on the availability of ingredients and his inspiration.

Ratino's commitment to sustainability and sourcing local ingredients is evident in his menu. He works closely with local farmers and purveyors to ensure that the ingredients used in his dishes are of the highest quality. His dedication to sustainability has been recognized by many, including the James Beard Foundation, which nominated him as a finalist for the 2020 Leadership Award.

In addition to his success at Bresca, Ratino also opened Jônt, a more casual spot offering an a la carte menu and an opportunity to enjoy a more relaxed dining experience.

Critics and food lovers alike have noticed Ratino's talent and dedication. He has been featured in various publications, including The Washington Post, Bon Appétit, and Food & Wine. Michelin Guide, Gourmet, and Zagat have also praised his restaurants.

With his innovative and sustainable approach to cooking, Chef Ryan Ratino is one of the most exciting chefs working today, and his restaurants are must-visits for any food lover.


Chef Suyoung Park: Blancpain New York Young Chef Award Winner

With a background as a sous chef at Jungsik in Seoul, Chef Park brings her skills and passion for cooking to the Executive Chef role at the Two MICHELIN Star Jungsik in New York City, showcasing her immense talent and versatility as a chef


Chef Suyoung Park

She is a true culinary talent, and this was recently recognized when she received the Blancpain New York Young Chef Award. Her journey in the culinary world began as a sous chef at the prestigious Two MICHELIN Star Jungsik in Seoul, where she honed her skills and developed a passion for cooking. In 2018, Chef Park made the bold move to New York City, and within a year, she had risen through the ranks to become the executive chef at the Two MICHELIN Star Jungsik in TriBeCa. This rapid ascent and seamless transition between countries, languages, and kitchens is a testament to her immense talent and versatility as a chef.