Creating a Visually Stunning Luxury Pool Advertising Campaign with Photographer Jack Robert

Learn about the challenges and techniques behind coordinating, scheduling, and photographing luxury pools using a compositing technique for Genco Pools in Greenville, SC

Project Brief: Luxury Pool Advertising Campaign


Objective: To create a visually stunning advertising campaign featuring luxury pools for Genco Pools, a pool design, and construction company based in Greenville, SC.


Scope of Work:

  • Jack Robert, Greenville, SC Based photographer Coordinating and scheduling photoshoots with clients.

  • Using a photography compositing technique, photograph luxury pools in a way that showcases their beauty and elegance.

  • Create a series of images that can be used in various forms of advertising, such as print, digital, and social media.

Deliverables:

  • 12 final images that can be used in the advertising campaign.

  • Images should be high-resolution and optimized for print and digital use.

Timeline:

  • Photoshoots will take place over a one-year period.

  • Compositing and retouching the images will take approximately one week per photograph.

  • Final deliverables will be provided within three weeks of the completion of the photoshoots.

Challenges:

  • Lighting: Ensuring that the lighting is consistent throughout the image can be difficult when compositing multiple shots. This includes ensuring the color temperature, direction, and intensity of the light are the same in each shot.

  • Perspective: Matching the perspective of multiple shots can be difficult and time-consuming. This includes ensuring the angles and lens distortion are consistent in each shot.

  • Reflections: Capturing reflections in the water can be challenging, as they may change depending on the time of day and weather conditions. This can make it challenging to match multiple shots together.

  • Image distortion: When using a wide-angle lens, it's easy to get distortion. This can make it challenging to match multiple shots together.

When using the compositing technique, the editing process can be pretty intensive. It typically involves:

  • Stitching together multiple images to create a single composite image.

  • Adjusting the lighting, color, and perspective of each shot to make them match.

  • Removing any unwanted elements from the photos.

  • Adding in any additional features or effects to enhance the final image.

  • Finalizing the image with retouching to make sure it's perfect.

Creating a high-quality composite image can take a lot of time, skill, and attention to detail. It requires a good understanding of compositing techniques and software and a good eye for composition and aesthetics.