Four Points by Sheraton - Southeast Hospitality Photographer Jack Robert
Professional hotel photos are necessary for several reasons.
Visual Representation of the Hotel and Amenities
First and foremost, they help potential guests understand what the hotel looks like and its amenities. This is especially important for people booking a hotel room online, as they may not have the opportunity to see the hotel in person before making a reservation. In addition to giving potential guests a visual representation of the hotel, professional photos can also help to promote the hotel and attract more bookings. Professional photos are typically more visually appealing and well-composed than amateur photos, and they can showcase the hotel in the best possible light.
Promoting the Hotel and Attracting More Bookings
Professional photos can help hotels to establish their brand identity and convey the overall atmosphere and style of the hotel. By carefully selecting and styling the photos they use to promote their hotel, hotels can create a specific image and appeal to a particular type of guest.
Establishing Brand Identity and Conveying Atmosphere
Social media platforms are visual, so high-quality photos can help grab potential guests' attention and stand out in a crowded online environment. Professional photos are typically more visually appealing and well-composed than amateur ones. In addition to being visually appealing, professional photos can also help to establish the hotel's brand identity and convey the overall atmosphere and style of the property. By carefully selecting and styling the photos they use on social media, hotels can create a specific image and appeal to a particular type of guest.
Increasing Visibility on Social Media and Improving Online Presence
Finally, professional photos can help to increase the hotel's visibility on social media and improve its overall online presence. By posting visually appealing photos regularly, hotels can engage with potential guests and encourage them to book a room at the property. Overall, professional photos can be an effective way for hotels to promote their brand and attract more bookings through social media.
Professional Photos for Four Points by Sheraton Spartanburg
Four Points by Sheraton, Spartanburg hired me to photograph social media content for the year. We schedule four full days to capture the architecture, food, amenities, and guest experience. I partnered with Maximum hospitality, based out of Memphis, TN, and Media Whisper, based in Nashville, TN, to develop the creative direction, vision, and execution. We utilized local models and created a shoot schedule, allowing flexibility to go with the flow and capture what we feel best represents the moment.
